Culture and Pride


Our signature line — where heritage meets heat. These are the pieces that spark conversation, spread pride, and hold space for who we really are.

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Rooted in Culture. Built by Family.

Irie Vybyz is a family-owned, Black-led brand built by a husband-and-wife duo. Born out of love for our people and the power of culture, we create gear and gifts that reflect truth, joy, and justice.

We don’t just sell products — we share pieces of our story. From Detroit to Texas and everywhere Black brilliance lives, we bring you bold apparel and handmade crafts that center the culture and carry the message.

Whether you’re repping your roots, standing for Reproductive Justice, or just vibin’ on your block — you belong here.

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💬 From the Vybe Tribe

“The energy is different. You feel the love and the message in every piece.”

“Supporting Irie Vybyz means supporting Black family, Black culture, and Black freedom.”

“Everything I’ve bought feels like it was made just for me.”